SANE
Sake & Wine Bar
A sanctuary where artisanal precision meets casual enjoyment.
SANE is a high-end yet accessible haven for lovers of fine wine and artisanal sake.
With a master’s from Ecole de Sciences Politiques (with majors in Marketing and Communication), Maxime shifted his career to wine, earning an MSc in Oenology in Bordeaux. This led him to start a company in 2015 to help French and Italian winemakers overcome barriers to exporting to the UK.
Read more about us.
ABOUT US
SANE Sake & Wine Bar
SANE provides a unique and compelling concept: a high-end yet accessible sake and wine bar, bridging the gap between connoisseurship and casual pleasure.
Our vision is a harmonious fusion of two distinct but complementary cultures, a destination that celebrates both the time-honoured world of wine and the complex, nuanced universe of sake.
Leveraging years of Michelin-starred experience SANE offers a dedicated expertise to make artisan beverages more approachable and meaningful for everyone.
THE ARTISANS
Our Team
Leading the vision of contemporary drinking
culture.
Maxime Maiano
OWNER & GENERAL MANAGER
Maxime first arrived in London in 2014 to establish One to Wine Ltd., an import business dedicated to introducing boutique, independent winemakers to the UK market. He later transitioned the company to dormant status to spend five years refining his expertise as a Head Sommelier within Michelin-starred restaurants and luxury establishments, including the Mandarin Oriental. Today, Maxime is proud to unveil SANE—the culmination of a 12-year vision and his most ambitious project to date.
Favourite wine:
Ktima Tselepos, Blanc de Gris, Moschofilero 2025
Favourite sake:
Koshi no Kanbai, “Muku” junmai daiginjo, Niigata prefecture
Matt Roscoe
ASSISTANT GENERAL MANAGER
Matt has a storied history spanning hospitality management, fine dining service, and sommelierie. Having studied Anthropology at the University of Kent before managing a slew of cafes and high end restaurants, most recently as manager and sommelier at Oblix at the Shard. Matts’ varied experience culminates in his vast operational knowledge and personable approach to curate deeply considered, authentic hospitality experiences.
Favourite wine:
Sylvie Augereau, Vin de France (Loire) “Rejouissances”, Pinot d’Aunis/Grolleau 2024
Favourite sake:
Mukai Shuzo “Ine Mankai”, Kyoto prefecture
Maple Lau
SAKE SPECIALIST
Maple is a sake specialist with a background in fine dining and premium hospitality. With a particular expertise in Japanese cuisine, she brings a refined understanding of wine and sake pairing, guided by balance, seasonality, and the nuances of flavour. Holding a WSET level 2 Award in Wines, Maple offers a considered and elegant perspective on beverage selection, centred on precision and the art of the dining experience that complement and elevate each dish.
Favourite wine:
Domaine Guy Wach, Andlau Village, Gewurztraminer 2016
Favourite sake:
Miyako Bijin “Yoigokoshi” Yuzushu
Upcoming Event
Coming Soon
VENUE & VIBE
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Join us for a casual glass or a deep dive into our curated cellar.
We look forward to welcoming you to your table.
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LOCATION
2 Camden Passage, London N1 8ED
OPENING HOURS
Monday: Closed
Tuesday: 16:00 – 22:30
Wednesday: 12:00 – 23:00
Thursday: 12:00 – 23:00
Friday: 12:00 – 23:45
Saturday: 12:00 – 23:45
Sunday: 12:00 – 19:00
ENQUIRIES
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